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Marketing

Principles of Business Management

Principles of Business Management examines business ownership, organization principles and problems, management, control facili- ties, administration, financial management, and development practices of business enterprises

Available to: Grades 9-12
Taught By:
Requires: None

Marketing Fundamentals

Marketing Fundamentals provides a basic introduction to the scope and importance of marketing in the global economy. Course topics include the seven functions of marketing: promotion, channel management, pricing, product/service management, market planning, marketing information management, and professional selling skills.

Available to: Grades 10-12
Taught By:
Requires: (1) Principles of Business Management

Digital Marketing

Digital Marketing provides an introduction to the world of e-commerce and digital marketing media. The course covers how to inte- grate digital media and e-commerce into organizational and marketing strategy. Students will explore e-commerce applications and the most popular digital marketing tactics and tools.

Available to: Grades 11-12
Taught By:
Requires: (1) Principles of Business Management; (2) Marketing Fundamentals

Business Management Capstone

The Business Management Capstone is designed to provide any student with the Business Management skills necessary to run their own business or to serve in upper level management. Students will explore Management Theory, Accounting, and Business Law. This class requires an instructor recommendation.

Available to: Grade 12
Taught By:
Requires: (1) Principles of Business Management; (2) Marketing Fundamentals; (3) Digital Marketing